Precision, scale, and measurable impact for modern political campaigns. PowerPlay brings broadcast-level credibility to the digital space with transparent reporting, brand-safe environments, and proven performance.
CTV delivers scale, attention, and engagement unmatched by traditional platforms. It's now a primary screen for voters across all generations.
of U.S. adults own a connected TV device
of U.S. adults watch connected TV daily
average hours per month watched on CTV
CTV is now core to political media strategies, with overwhelming support from political advertisers nationwide.
of political advertisers say CTV drives voter engagement
of political advertisers say CTV effectively reaches their target voters
of political advertisers consider CTV critical to their media mix
CTV reaches voters linear TV misses—particularly persuadable voters and cord-cutters who represent critical segments of the electorate.
of CTV viewers took action (donation, site visit, etc.) after seeing political ads
of Americans prefer video-based political messaging
of persuadable voters are cord-cutters
Compared to linear TV alone, CTV delivers stronger outcomes with less waste across all key campaign metrics.
CTV political ads drive higher brand recall and name recognition compared to traditional TV advertising, particularly among younger and cord-cutting demographics.
The targeted, non-skippable nature of CTV ads ensures your message is seen and remembered by the exact voters you're trying to reach.
CTV drives tangible actions—from website visits to donations—with measurable attribution that proves campaign effectiveness.
By reaching voters at the right time with the right message, CTV advertising demonstrably influences voting intent and turnout.
Analysis of three prominent 2022 senate campaigns reveals that streaming captures significant additional audiences that traditional linear methods cannot reach.
24.7% of households reached through Over-The-Top (OTT) streaming were additional to those reached by linear methods alone, showcasing the unique value of streaming in extending political outreach. Linear television plays a crucial role in expanding outreach, but streaming contributes significantly by capturing an additional audience, reaching thousands of voters that traditional linear methods cannot.
Source: Internal impression data, February 2nd - December 31st, 2022
PowerPlay combines first-party data, trusted political data partners, curated inventory, and flexible geo-targeting to ensure campaigns reach the right voters, in the right places, at the right frequency.
PowerPlay is owned and operated by a top local media company, combining deep market knowledge with cutting-edge CTV ad tech.
Advertisers can confidently plan campaigns that only run on publishers accepting political advertising, aligned with IAB political categories.
Reach voters across 400+ congressional districts on CTV. District-level targeting reduces waste and improves efficiency, especially where ZIP codes do not align with congressional district boundaries.
New York's 19th Congressional District spans portions of three DMAs. Rather than buying the full DMAs, campaigns can target only the counties within the district, delivering greater accuracy and reduced waste.
PowerPlay delivers the precision, reach, and measurable results your political campaign needs to succeed. Contact us today to learn how we can help you reach and persuade the right voters.