Reach your audience wherever they are—Connected TV, mobile, desktop, tablets, and more. PowerPlay's omnichannel platform delivers unified messaging across every screen with precision targeting and measurable results.
PowerPlay offers a comprehensive suite of advertising products designed to reach your target audience across every screen and platform—all managed from one unified platform.
Reach viewers on smart TVs, streaming devices, and OTT platforms with premium, non-skippable video ads.
Engage users on smartphones and tablets with targeted display, video, and native ads optimized for mobile experiences.
Capture attention on desktop computers with high-impact display banners, video pre-roll, and rich media units.
Extend your broadcast campaigns into digital with seamless linear TV + CTV coordination for maximum reach.
Reach listeners on streaming audio platforms, podcasts, and digital radio with engaging audio ads.
Advertise on gaming consoles and in-game environments to reach engaged gamers across PlayStation, Xbox, and more.
Omnichannel advertising delivers superior results by reaching your audience at multiple touchpoints throughout their customer journey, reinforcing your message and driving action.
Single-Channel Problem: You miss significant portions of your target audience who consume media across different platforms.
Omnichannel Solution: Reach the same person on their TV, phone, tablet, and desktop, ensuring your message connects wherever they are. 40% of persuadable voters are cord-cutters—an omnichannel approach ensures you don't miss them.
Single-Channel Problem: Over-exposure on one platform leads to ad fatigue and negative brand perception.
Omnichannel Solution: Distribute impressions across multiple channels to achieve optimal frequency (5-7 exposures) without overwhelming audiences on any single platform.
Single-Channel Problem: You can't track how one channel influences conversions that happen on another.
Omnichannel Solution: PowerPlay's unified measurement tracks users across devices, showing you exactly how CTV exposure drives mobile search, or how desktop ads lead to in-store visits.
Single-Channel Problem: Linear TV alone reaches 70.7% of households in major campaigns.
Omnichannel Solution: Adding CTV/digital delivers an additional 24.7% reach—that's 35% more people reached by combining channels versus TV alone.
Single-Channel Problem: Limited data on user behavior and intent.
Omnichannel Solution: Leverage first-party data, 3P audience segments, and behavioral signals from multiple platforms to create highly refined targeting strategies that follow users across their entire media journey.
Single-Channel Problem: One-size-fits-all creative doesn't optimize for different viewing environments.
Omnichannel Solution: Tailor creative format and messaging for each platform—:30 video for CTV, :15 mobile video, display banners for desktop—while maintaining consistent branding.
Single-Channel Problem: Limited ability to shift budgets based on performance.
Omnichannel Solution: PowerPlay's platform allows you to optimize spend across channels in real-time, moving budget from underperforming platforms to high-performers mid-campaign.
Single-Channel Problem: Incomplete picture of audience behavior and preferences.
Omnichannel Solution: Aggregate insights from CTV viewing, mobile app usage, desktop browsing, and more to build complete audience profiles that inform smarter targeting decisions.
Additional reach achieved by combining linear TV with CTV/digital vs. linear TV alone
Higher conversion rates for users exposed to omnichannel campaigns vs. single-channel
Improvement in brand recall when consumers see ads across multiple platforms
Stop limiting your campaigns to single platforms. PowerPlay's omnichannel platform delivers unified messaging across every screen with precision targeting, transparent reporting, and measurable results.