Maximize Your Business Growth with Omnichannel Precision

PowerPlay delivers reach, relevance and measurable results. Our digital-first platform combines broadcast-level credibility with precision targeting across CTV, mobile, desktop and connected devices.

The PowerPlay Difference

Our team has the expertise, resources, and on-the-ground understanding to help local businesses across the entire U.S. and multicultural businesses in the Caribbean, Puerto Rico, USVI and Guam plan and execute targeted, data-driven advertising campaigns.

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Advanced Targeting

Our platform leverages data and analytics to deliver hyper-targeted ads. By understanding viewer behavior and preferences, PowerPlay ensures your message reaches the most relevant audience segments.

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Comprehensive Analytics

Access robust analytics that provide deep insights into campaign performance. Track key metrics, understand viewer engagement, and make data-driven decisions to optimize your strategy.

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Fraud Prevention

We're committed to maintaining the integrity of your advertising campaigns. Our platform incorporates advanced fraud detection mechanisms to protect your ads from invalid traffic.

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Comprehensive Reach

Your ads reach millions of viewers across a wide array of streaming channels. Our extensive network ensures your brand is seen on popular streaming services, apps, and smart TVs.

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Multicultural Expertise

With 20+ years of experience in Caribbean and Latin American markets, we understand how to reach U.S. travelers and multicultural audiences effectively.

Real-Time Optimization

Campaigns are constantly optimized based on performance data. Our "verify then trust" mantra ensures the best ROI with transparent, real-time reporting.

Industry-Leading Specializations

PowerPlay delivers specialized solutions across political campaigns, travel & tourism marketing, and sports advertising—combining broadcast credibility with digital precision.

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Political

Winning voters with local precision. Reach your target constituents with congressional-level targeting and exclusive political data partnerships.

  • 400+ congressional districts
  • DataTrust, TargetSmart, L2 integration
  • 90% voter engagement rate
  • 24.7% incremental reach vs. linear TV
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Travel & Tourism

Connect Caribbean and Latin American destinations with U.S. travelers through precision geo-targeting and custom audience segments.

  • 20+ years Caribbean expertise
  • Precision geo-targeting by income/interests
  • Multi-platform reach
  • Real-time ROI tracking
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Sports

Engage passionate fans with premium ads during live sports streaming and national syndication with Boomer Esiason.

  • 450+ broadcast TV stations
  • Live streaming all major leagues
  • Premium placements
  • Captive audience at key moments
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Why Streaming Wins

People aren't watching less TV—they're watching differently. CTV delivers the reach of television with the precision and measurability of digital advertising.

87%

of U.S. adults own a connected TV device

46%

of U.S. adults watch connected TV daily

20+

hours per month average CTV viewing time

Streaming is the Best of Both Worlds

Digital Capabilities

  • Target precisely across audience, geography, and device
  • Create personalized and interactive ad experiences
  • Track endless conversions and events
  • Easy changes to flighting, frequency, and creative

Traditional TV Benefits

  • Drive awareness with highly engaged audiences
  • Broad, expansive reach
  • Premium, brand-safe inventory

Cookie-Proof

Streaming solves targeting challenges by using IP addresses and device IDs—staying compliant with privacy regulations while reaching relevant audiences.

Take Advantage of Market Potential

45%

of first-time home buyers consider themselves "cord cutters" (used to subscribe to cable/satellite TV but no longer do)

Source: AdMall 2024 Category Reports

31%

of luxury car shoppers use a smart TV/streaming device such as Amazon Fire TV, Roku, Apple TV, etc.

Source: AdMall 2024 Category Reports

Where Your Ads Appear

PowerPlay provides access to hundreds of premium streaming platforms and publishers, ensuring your ads appear in brand-safe environments alongside trusted content.

Ready to Power Up Your Campaigns?

Discover the power of precision and reach with PowerPlay. Contact us today to learn how we can transform your marketing efforts with data-driven, omnichannel advertising.