Working with PowerPlay Digital means working with the most trusted digital company within the Caribbean and Latin American countries. With over 20+ years of vested experience vested with Tourism Boards, Hotels and Resorts within the Caribbean and Latin American region, we offer the ability to reach U.S. Travelers with PowerPlay’s Targeted Digital Advertising Solutions.
PowerPlay makes it easier than ever for hotels, resorts, and tourism organizations in the U.S. Virgin Islands, Puerto Rico, the broader Caribbean and Latin America to connect with high-value travelers across the mainland United States—before they even book their trip!
Why Target U.S. Mainland Audiences?
Each year, millions of Americans plan getaways to the Caribbean for its unmatched beauty, tropical climate, and world-class hospitality. PowerPlay’s digital advertising solutions help your brand stand out in a crowded marketplace by delivering your message directly to those actively researching their next vacation—whether they’re browsing travel content, searching for flights, or exploring Caribbean destinations. Additionally, with economic policies creating even more “thrifty” shoppers, it’s more critical than ever to ensure you are getting the best ROI out of your advertising budgets.
How It Works
PowerPlay combines data-driven targeting with premium media placements across streaming platforms, websites, mobile apps, and social media to reach the right audience at the right time. Here’s how we help Caribbean and Latin American -based tourism businesses attract U.S. travelers:
1. Precision Geo-Targeting
Reach audiences in specific U.S. states, cities, or even ZIP codes with a history of traveling to the Caribbean. We can further refine targeting by income, interests, or travel behaviors.
2. Custom Audience Segments
We build custom segments based on online behavior—such as people searching for Caribbean vacations, browsing resort websites, or engaging with tropical travel content.
3. Multi-Platform Reach
Your ads can appear on streaming TV (OTT), digital radio, YouTube, news sites, travel blogs, and social media—maximizing exposure across platforms where your future guests spend time.
4. Attractive, High-Impact Creative
From video to interactive banners, we help create compelling ad content that showcases your resort, hotel, or destination with vibrant visuals and a clear call to action.
5. Real-Time Reporting and Optimization
PowerPlay provides transparent reporting and performance analytics, allowing you to track engagement, bookings, and ROI. Campaigns are constantly optimized to ensure the best results. Our “verify then trust” mantra is the Gold Standard in Omnichannel Advertising and with 20+ years of client obsessed partnerships within the region, we pride ourselves on a customer first strategy.
Ideal for:
- Hotels and Resorts looking to increase direct bookings from U.S. guests.
- Tourism Boards aiming to boost destination awareness and travel intent.
- Tour Operators and Attractions ready to welcome new visitors.
- Event and Wedding Venues marketing to couples or groups planning destination celebrations.
Proven Results. Scalable Reach.
Whether you’re a boutique hotel or a national tourism bureau, PowerPlay’s scalable advertising solutions ensure you reach the audiences that matter—those ready to travel, spend, and explore your part of paradise.