Maximize your local business growth with PowerPlay
In the dynamic world of omnichannel advertising, reaching your target audience with hyper-local precision and efficiency is key. PowerPlay offers unparalleled capabilities to ensure your business connects with your consumers through addressable and measurable campaigns across the entire U.S., U.S. Virgin Islands, Puerto Rico, Guam and Caribbean islands.
Unrivaled Reach
210
U.S. DMAs
U.S. Virgin Islands, Puerto Rico + Guam
30+
Countries
PowerPlay Presents
Gametime with Boomer Esiason
We are the exclusive partner of Game Time with Boomer Esiason, a nationally syndicated sports talk show hosted by the former football player and football analyst for CBS Sports.
Target a national audience with a premier sports talk show that is carried on more than 450 broadcast television stations across the country.
The POWERPLAY Difference
Our team has the expertise, resources and on the ground understanding to help local businesses across entire the U.S. and multicultural businesses in the Caribbean, Puerto Rico, USVI, and Guam plan and execute targeted, data-driven advertising campaigns.
Advanced targeting capabilities
Our platform leverages data and analytics to deliver hyper-targeted ads. By understanding viewer behavior and preferences, PowerPlay ensures your message reaches the most relevant audience segments, maximizing your return-on-investment.
Comprehensive insights and analytics
With PowerPlay, you get access to robust analytics that provide deep insights into your campaign performance. Track key metrics, understand viewer engagement, and make data-driven decisions to optimize your advertising strategy.
Fraud prevention
We are committed to maintaining the integrity of your advertising campaigns. Our platform incorporates advanced fraud detection mechanisms to protect your ads from invalid traffic and ensure your budget is spent effectively.
Comprehensive audience reach
With PowerPlay, your ads can reach millions of viewers across a wide array of streaming channels. Our extensive network ensures your brand is seen on popular streaming services, apps and smart TVs.
Why streaming?
People aren’t watching less TV; they’re watching differently.
Streaming can be leveraged throughout the customer journey through technology and data.
Growing audience
U.S. adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per eMarketer. Growth in time spent with digital media is still increasing while time spent with traditional media is declining.
Targetability and accountability
Advertisers prefer streaming over traditional TV because it offers targeted advertising, reaches cord-cutters and cord-nevers, allows for interactive ads, provides robust analytics, offers creative flexibility, and can be cost-effective.
Cookie-proof
Streaming solves the challenges of targeting with cookies by using IP addresses and device IDs. This allows you to reach relevant audiences more consistently while staying compliant with stringent privacy and data protection regulations.
Everyone streams
The assumption that only younger adults are streaming couldn’t be further from the truth. 35 million Baby Boomers are projected to be connected TV users in 2024.
Multiple streaming services
The majority of TV watchers subscribe to more than one service. In 2024, the average number of digital video subscriptions is estimated to be 4.14.
Expand your reach
It’s a fact: People are spending more time across a variety of channels, and streaming helps to ensure you’re reaching them at every stage of the customer journey.
Streaming is the best of both worlds: TV and digital
Capitalize on the capabilities of digital
- Target precisely across audience, geography, device and more
- Create a personalized and interactive ad experience
- Track endless conversions and events
- Easily make changes across flighting, frequency, creative swaps and more
Leverage the benefits of traditional TV
- Drive awareness or direct response with highly engaged audiences
- Broad expansive reach
- Premium inventory
Take advantage of the market potential
Source: AdMall 2024 Category Reports