Sales teams that live in your markets and vote in your markets are already helping campaigns activate locally on our owned-and-operated TV and radio stations
Many voters can ONLY be reached via streaming
Linear TV plays a crucial role in expanding outreach, but adding streaming to your strategy offers a powerful opportunity to reach voters with Powerplay’s diverse targeting suite, in addition to driving incremental reach.
Power of streaming during political windows
- Expand your demographic reach outside linear
- Reach of TV combined with precision of digital
- Fewer regulations than linear allowing room to scale
- Bring your own data or tap into wide array of third-party partner data
- No bump rates + opportunity to recapture $$$ from displaced linear ads
PowerPlay’s advanced targeting
Powerplay is uniquely qualified to find that needle-in-a haystack customer. We have access to every congressional district in America as well as political data from leading data partners.
- Congressional districts
- Voter profiles
- Consumer behavior
- Interest targeting
- First-party data onboarding
- Display retargeting
- Onboarding political PMPs
Data sources available
